MAX BUSINESS: “Luckiest” Digital Lotto launched by Genius loci

By Tony Bebli

Genius Loci International has launched a new digital gaming product dubbed the ‘luckiest’ that is aimed at redistributing wealth to Ghanaians irrespective of their social strata on Wednesday, October 4, 2023, at the Kempinski Gold Coast Hotel in Accra.

The ‘Luckiest’ is an initiative and first of its kind introduce on the Ghanaian market by Genius loci International Limited in collaboration with National Lottery Authority under the Caritas platform to give participants the opportunity to win a life time opportunities for themselves seasonally.

CEO of Genius loci, Dennis Adutwum, who designed the ‘luckiest’ game with his team demonstrated how the game is played with various reward systems that would be available for people who participate in the game at the end of the last quarter of every year.

According to him, the social strata which include a hundred communities in the upper class that comprises, CEO’s, people occupying executive positions in society, middle class such as lawyers, pharmacists, corporate Ghana, journalists , doctors while the average members of society such as artisanal workers, hairdressers, chop bar operators, welders among others would be allocated a thousand tickets each.

He said four communities would be rewarded out of the 100 communities with a multiplier benefit of playing as low as GH¢1.00 and as high as GH¢ 5,000.00 on December 23, every year while the ‘Luckiest’ win would also be announced same day.

He mentioned that the company with the support of the NLA will not only distribute wealth to the down trodden in society, but would also embark on extensive social responsibility drive in all communities across the country while urging interested individuals to play responsibly.

Director General of the NLA, Sammi Awuku who launched the ‘Luckiest’ game said the newly introduced game was in line with Act 722, which mandates the National lottery Authority to embark on third party collaboration to raise revenue for the state while supporting the less privileged in society.

According to him, though the NLA would continue to support such collaborations, it will also urge organizations that operate such games to adhere strictly to the laws governing lottery in the country.
He also assured the public that his outfit will ensure that people were not shortchanged for playing the game but given the right amount of money due them.

“They have signed a bond with the NLA and have declared whatever they have put on as the price amount and so far I have no doubt in my mind that this is a genuine game and that they are going to perform. In the worst case scenario, perish the thought, if they are not able to go by the dictate of what they are going to do, it is important for the NLA to look for the public who may have been affected”.

Adutwum concluded his speech by saying that he hopes their collaboration with the National Lottery Authority under the Caritas platform will grow and become so big that it will move beyond the boundaries of Ghana. The luckiest sales begin on October 4th, and the draw is on the last Saturday before Christmas, which is December 23rd, 2023, where the winners will be announced and rewarded.

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